Creativity on the Edge

 

I read Seth Godin's books and blogs. He's a fresh thinker and business guru for our new world (connected, constantly changing, and clamoring for community). 

Today Seth wrote a post that speaks to being creative in every situation. He encourages us to 

• find your edge in the situation
• expand it - a little or a lot  

This strategy works equally well for "Creatives" and "non-Creatives" as Seth explains. You  may find yourself more creative and willing to stretch in some areas of your business and life than others. For instance, you may be eager for new clients and customers and more reticent about changing your products and services 

The key is to find the edge and work it.

I'm noticing the pace of change accelerating. Reading Seth's post confirms that my best approach is to be WILLING TO EXPAND MY EDGES to keep surfing with the rate of change. I think that's the challenge and opportunity of our times.

Where are your edges? Are you willing to stretch them?

You can read Seth's entire post HERE.