Venturing into the Dark Forest - and Back Again

About 4 months ago, I embarked on "discovering my brand" so that I could serve more Creative Entrepreneurs with my services and products. I began working with a brilliant small business and branding consultant named Whitney Greer. Little did I know what a creative and confronting process this would be!

To me "discovering my brand" is another phrase for going into the "Dark Forest of the Unknown". There are reasons that I haven't gone there before.

Thank goodness Whitney HAS been into the Dark Forest with others before and knows how to get me back home at the end of each conversation. She gives me exercises to do each week and helps me see beyond my blind spots into clarity.

She recently described her process as helping people realize what they do well and talk about it clearly so that it communicates effectively to others. What a gift it is to be seen and valued!

Now that we are fairly deep into the branding process and my "core messages" are becoming clearer, I am stepping up to owning them. I have faced challenges of 

• the fear of being seen and known for my true self,
• clinging to limiting definitions of myself from the past, and  
• judging myself for past disappointments.

As I face these challenges through working with Whitney and on my own to reprogram my limiting beliefs, I find that I

• know more about myself and my work,
• feel more confident about sharing my work with others, and
• am developing some good ideas about how to go about doing that sharing. 

My branding journey perfectly describes the process of being a Creative Entrepreneur - setting off on a journey into an unexplored land; facing challenges with creative instincts; experiencing confusion and doubting success, but perservering anyway; and finally seeing the end goal within reach! 

Here's to each of you who uses your creativity every day in your work and life. I salute your courage, strength, and stamina. Journey on, Creative Entrepreneur!

Comments

[Lori]

I'm thrilled that we're traveling into the dark forest together. May seem scary right now, but you are going to set the world on fire once you are clear and happy with your new brand... I'm honored that I've been chosen to handle the visual end of it. You have so many incredible gifts to offer. The forest shouldn't be so scary now.

Whitney is a creative genius. I'm so excited to be working with her as well.

[Adele Michal]

Yes, Lori! I am so happy to have you as an integral part of the merry band going into the forest together. It's definitely not some place to go alone!

I have so appreciated your enthusiasm, energy, and encouragement. I can't wait to see what your creative genius reveals via visual branding!